The following projects highlight the best of my e-commerce UX Projects.

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Within the design process for all the projects mentioned below, I strived to follow the key e-commerce UX principles;

• Ensuring the site remains usable for all users.
• Ensuring accessibility guidelines are followed so no user is alienated.
• Information is communicated clearly so trust with the user can be built.
• Keeping the purchase journey in mind so users can easily interact, find and buy a product.
• Ensuring designs follow the Companies brand and design guidelines to increase desirability.

Tropic

Utilised data from hotjar and a product page audit to redesign the Product page. The redesigned page in collaboration with the marketing team saw a 1% conversion rate increase along with 267% increase in revenue.

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Been London

Redesigned the product page to give users a more intuitive and usable experience.

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Seat x Cupra

Reworked existing Seat pages to reflect the new Cupra Design System.

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Make It Mine

UX Strategy and design for the 'PopBox' purchase path.

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